About Porsche
64
Many consider the Porsche 64 (also known as the VW Aerocoupe,
Type 64 and Type 64K10) as being the first automobile by Porsche.
It was built mainly from parts from the Model 64 VW Beetle and
there comes the model number. Its flat-four engine produced 50 bhp
and gave a top speed of 160 km/h.
Porsche Burro
designed the body after wind tunnel tests made for the Type 114, a
V10 sports car that was never produced. Dr. Porsche wanted to enter
the car in the 1939 Berlin-Rome race. The bodywork company Reutter
built three cars in shaped aluminium. Out of the three, one was
crashed in the early World War II by a Kraft durch Freude
(Volkswagen) bureaucrat. The two remaining were used by the Porsche
family. Later on, they put one of them in the storage and used only
one. In May 1945 American troops discovered the one put in storage,
cut the roof off and used it for joyriding for a few weeks until
the engine gave up and it was rapped. Pinin Farina restored the
remaining Porsche 64 in 1947, as it was owned and driven by Ferry
Porsche. In 1949, the Austrian racer Otto Matte bought it and won
the Alpine Rally in 1950 in it.
Some Background of Porsche
Almost a century after its founder started designing
automobiles, Porsche is still going strong and that’s the result of
a premier cure for a mid-life crisis similar to Harley - Davidson.
Porsche's lineup includes four model lines: the Boxster, the 911
models, the Cayenne SUV, and the Carrera GT. And if these vehicles
are too expensive, Porsche also offers watches, luggage, and tennis
rackets bearing its name. Descendants of the founding family still
control the company and these days it has enlarged its area by
offering consulting services to other companies involved in auto
and furniture manufacturing, mechanical and electronic engineering,
and construction.
Over the years, Porsche transformed itself from serious
money-loser into one of the most profitable car companies in the
world, all this while other car manufactures toil over cash
incentives, market share and strategies for the Chinese market.
Porsche has constantly rolled out new products and despite the
costs and risks is has quadrupled its annual unit sales in just
under a decade. The most recent debuts are the Boxster and the
Cayenne. And so far, the key of their success seems to be the long
product life cycles and the company intends to maintain this
strategy.
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