Porsche Panamera - A New
Porsche Coupe Due To Launch In 2009
In 2009 is set to be launched a four-door, four-seat coupe,
called Porsche Panamera. The car, powered by a modified version of
the 4.5 L V8 found in the Cayenne, equipped with the FSI system
will be front engined and rear wheel drive. Although it is
extremely unlikely, rumors is that an option for the Panamera will
be the V10 engine from Porsche's limited-run Carrera GT
supercar.
Porsche
Panamera will be produced in the new plant at Leipzig alongside the
Cayenne. It is the first V8-engined sports car built by Porsche
since 1995, when the 928 was discontinued and some consider it a
suitable successor to the two-doored 928.
The company built the new model as a direct competitor to the
Mercedes-Benz CLS 55 AMG and Maserati Quattroporte and (to a lesser
degree) a less expensive alternative to expensive vehicles such
the, Ferrari 612 Scaglietti, Bentley Continental GT and Aston
Martin Rapide.
Like Porsche Carrera`s name, the Panamera`s derives from the
Carrera Panamerican race. Before it, there were other four-door
sedans prototypes, such as the 1991 Porsche 989 prototype or the
even earlier 4 door prototype based on the 911, but they never went
into production.
Some Background of Porsche
Almost a century after its founder started designing
automobiles, Porsche is still going strong and that’s the result of
a premier cure for a mid-life crisis similar to Harley - Davidson.
Porsche's lineup includes four model lines: the Boxster, the 911
models, the Cayenne SUV, and the Carrera GT.
And if these vehicles are too expensive, Porsche also
offers watches, luggage, and tennis rackets bearing its name.
Descendants of the founding family still control the company and
these days it has enlarged its area by offering consulting services
to other companies involved in auto and furniture manufacturing,
mechanical and electronic engineering, and construction.
Over the years, Porsche transformed itself from serious
money-loser into one of the most profitable car companies in the
world, all this while other car manufactures toil over cash
incentives, market share and strategies for the Chinese market.
Porsche has constantly rolled out new products and despite the
costs and risks is has quadrupled its annual unit sales in just
under a decade. The most recent debuts are the Boxster and the
Cayenne. And so far, the key of their success seems to be the long
product life cycles and the company intends to maintain this
strategy.
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