GM has been offering sensor based tire pressure monitors and ABS for a while on some models and Daimler Chrysler on their Jeeps 2002-2004 models has a safety bulletin for installation of a tire pressure monitor dashboard indicator. When customers were asked in a survey by the TIA – Tire Industry Association;

31% said they check their air pressure regularly,

20% admitted to ignorance when it came to anything to do with tires

40% said their tries are totally safe.

54% had under inflated tires when they were checked

14% had either poor tread left or both.

In fact when the survey was checked against actual behavior in tire monitoring by the customer only 1 in 7 actually checks the tire pressure regularly. So it maybe something to think about when servicing your customer’s car while doing the oil changes.

The DOT and Regulatory bodies want tire manufacturers and tire retail chains to fork over tire data and returns. Data on warranty issues and marketing data of what was sold where. The industry does not want to because it is afraid the information will immediately become public and therefore fall into the hands of competitors. Which I guarnatee is true. You would not believe how competitive the auto industry is, you have to participate to understand, the regulators have never had a real job or run a real company and as well intended as they are they are mere puppets in the game and clueless to a shame. Those fine folks in government and god bless, them, well, they just don't get it.

But of course Consumer Groups say the competition already has the data because the tire manufacturers share the data with their retailers and wholesalers. Discount Tires, Big O, Les Schwabb, etc. say not so, that their data is much different.

TREAD The Transportation Recall Enhancement, Accountability and Documentation Act is wanting to demand more. This would be the most sweeping legislations since the Highway Act of 1966. Who stands to benefit? Well many after market safety equipment makers of things like seat belts, tire pressure monitor systems, Air-Bags, etc. Which would include some of the top fortune 500 companies and smaller companies with some huge political clout there in the newly upgraded section of “K-Street.” One interesting site to go to is the Consumer Report Tire Facility Testing Site which nearly rivals many of the Major Auto Company R and D or proving grounds. At the NACE Expo there was a lot of talk about tire pressure. http://www.naceexpo.com

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